ACCESS REGISTRATION
- Studies Tourism Sector Reports 2008 (travel agencies, holiday apartments, campsites, nautical tourism and rural tourism). Valencia Chamber of Commerce
- Agenda 2nd HERITY Conference: Measuring Value of Cultural Heritage. From 3rd to 5th of December
- Bibliography Strategic management for travel and tourism. Síntesis, 2008
- On-line tourism The International Centre for Responsible Tourism (ICRT)
TOURISM UPDATE
The Region of Valencia boosts its international promotion of tourism
In order to boost the international promotion of tourism in the Region of Valencia, the Regional Department of Tourism and Turespaña will be launching a campaign to promote tourism within the Region´s main tourist markets, an initiative that will be linked to a specific promotion organised by the Regional Government of Valencia in the main ports of call for this year´s Volvo Ocean Race. These two actions coincide with the publication of the latest report by Frontur, which reveals that so far this year foreign tourism in the Region of Valencia has increased 2.8%, taking the figure to 5,171,650 visitors.
- Non-stop flights between the Region of Valencia and New York from June 2009
- The Alicante Trade Fair Institution unveils `IFA Meet´ as part of its expansion project
- Spain´s top six reservations companies registered turnover of close to €1 billion in 2007
OUT-STANDING QUOTE
It is crucial to segment the market carefully and identify the peculiarities of each target group in order to make advertising initiatives more effective.
Spanish Confederation of Hotels and Tourist Accommodation (CEHAT)
PricewaterhouseCoopers
